Three of my favorite spring 2012 campaigns have a really cool retro vibe with a heavy cinematographic feel to them. They also have the classic beauty called Natasha Poly in common.
The spring 2012 campaign for Prada is photographed by Steven Meisel at a gas station (hinting at the colorful car prints used in the collection) and features Natasha Poly alongside Meghan Collison, Elise Crombez, Ymre Stiekema and Katryn Kruger.
The 1950 are heavily referenced in Proenza Schouler 2012 spring campaign: the tropical prints look amazing on a pin up Natasha with messy rockabilly hairstyle. The pictures seen through Willy Vanderperre’s lenses look like vintage postcards. I’m absolutely in love with Olivier Rizzo’s styling for this campaign.
Finally there are Jil Sander’s ads photographed by the same Willy Vanderperre. This time the 50’s inspired spring collection gets an authentic Hitchcock vibe and all the creepy and cool of a film noir atmosphere.
Which one do you like best?
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